At LAb[au], we run our own housemade mailinglist software, which we use to regularly update our 4K users about next performances and events with a grpahically appetizing newsletter. The tool is in constant improvement since five years and I recently added a way to track opened-email statistics through a simple technique : an img tag which src is a php script updating an sql table with available user information. Of course, the data gathered is not 100% accurate by any means (as no online statistic tool is), but it does provide a good idea on the percentage of people actually “opening” the email. That does not say that they actually “read” the damn thing though, but it still constitutes valid information on how well “your email campaign penetrate your market”, to speak in e-marketeer’s language.
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Author: pixeline
Date: November 18th, 2008
filed in: Development, General, internet marketing
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And now, a word from the president
I’m proud to officially announce the launch of a new website for Barcelona-based professional photographer Lisa Pram.
As you’ll see it’s quite an experimental project in terms of interface and interactivity. We ended up calling it an “interactive barcode”. And in fact, the “barcode” term is well suited to the concept behind the interface: to generate a unique representation of Lisa’s work in a non-metaphorical manner, but rather through indexing of her image sets according to four main keywords.
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Author: pixeline
Date: November 11th, 2008
filed in: Design, Development, General, Interfaces
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And now, a word from the president
Dear audience,
I’ve been trying the YieldBuild service since one week. It’s a service that measure the performance of your advertisements according to their position on the screen. It requires a testing phase before settling down apparently, during which they try several ads flavours in various positions on the screen.
Now, this is starting to get very annoying as it makes my blog look completely destroyed. So very sorry to my readers for this aweful state. Unfortunately, YieldBuild does not mention how much time it actually needs before settling down. I will give them up until end of next week. After that and if it hasn’t improved, i’ll just ditch them and recuperate the control of my blog’s look and feel. Needless to say, I’m not very convinced by their purported added-value, to say the least.
Thank you for your patience.
Alexandre
Author: pixeline
Date: November 7th, 2008
filed in: General
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And now, a word from the president
