Analytics showcase – lab-au.com

[ Warning: this is a shamelessly bragging post about website optimisation. But it's also a good insight into how to actually analyse your traffic statistics, based on bounce rate, average time on site, and returning visitors ]

After about one year after launching LAb[au]’s website redesign, here is an excerpt from Google Analytics:

0,91% bounce rate

The bounce rate describes the proportion of users whose next action after landing on your website is… to leave it – hence the “bounce” metaphor. That means the lower is the better.

I’ve never seen such a low bounce rate: it means most people that land on the homepage interact with it.  (Ok, I’m hearing the skeptics among us who will probably state that it’s because you actually need to click to  get to some content. Before you complain about “mystery meat” navigation, just understand this: web designers and developers are not LAb[au]’s target audience; we are reaching out to actors on the art, architecture scene, curators, public and private institutions, etc… which are used to – and expect  – creativity, out-of-the box thinking,  daring, clear cut identity profiles. Anyway.)

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