Alexandre Plennevaux

I build for the web, and help others dare to.

The Gist

I build for the web. As a Growth Engineer, if it helps the company grow, I build it. Mostly the machinery behind our inbound and outbound marketing: the website, data workflows and automations, and lately, AI-assisted tools for our go-to-market teams.

I didn’t start there. I graduated in translation 30 years agoin the 20th century!. I loved computers, but in a family more at home with psychology and education, nobody pictured that as a career(me included). Life brought me to the web anyway, and I taught myself, project after project, what I needed to make it my home and playground.

Plenty of people have decided tech isn’t for them. I enjoy proving them wrong(gently): with tools that lower the barrier, and workshops where they find out they can.

Latest example: a Claude plugin that lets my non-tech colleagues use a real software development workflow to build AI skills, without the strain of learning git.

Before AppTweak, I spent years designing how people learn tech: with project-based role-plays at HEAJ, and as the main pedagogical designer of BeCode’s coding bootcamps.

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Path

Growth Engineer — AppTweak (2022–now)

Build and look after the company website and its CMS.
Build the tools and automations behind inbound and outbound marketing.
Prototype AI-assisted tools for the go-to-market teams.
Help non-tech colleagues build and share AI skills with a lightweight development workflow, through a Claude plugin and hands-on workshops.
Contribute to AI governance: making sure the company’s AI know-how is reviewed, shared and owned by the company, encouraging co-creation processes, and avoid the silo effect, without slowing anyone.

Head of Pedagogy — BeCode (2017–2022)

Main pedagogical designer of the coding bootcamps: turned years of project-based teaching into a method for growing people fast.
Grew the coaching team from 6 to 35 across five Belgian cities.
Together we helped hundreds of career changers become developers, many of them refugees or long-term unemployed.

Research Coordinator — Visionary (2014–2017)

Coordinated research on making the web usable for colour-blind people.

Teacher, Web Usability, Development, Visual Communication & Project Management — HEAJ (2009–2016)

Ran two-week role-play workshops in which 3–4-person student “agencies” delivered a real product.
Kept theory short, TED-talk style, and let projects do the teaching.