Posts By: pixeline

Copywriting basics, by Georges Orwell

Posted by & filed under How-to, Journal.

George Orwell’s six elementary rules (“Politics and the English Language”, 1946): Never use a Metaphor, simile or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut out a word, always cut it out. Never use… Read more »

Help me think

Posted by & filed under essays, Journal.

I wrote a blurb over at It’s an alternative argument to the “Don’t Make Me Think” mantra among designers. TL;DR: I prefer “Help Me Think”, and so do our founding fathers.

Belgian Startup Manifesto

Posted by & filed under Journal.

An initiative has been launched to gather the Belgian Startup community behind a Manifesto that will be addressed to the Belgian government.


the spirit.

The fundamental failure of most graphic, product, architectural, and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good. Richard Saul Wurman