Dear client,

No, you are not the king.

Neither am I:   just a designer.

There is no king.

Hopefully, there is a dialog, between 2 experts but not dictators.

You know the problem space by heart, I know  how to build a solution space.

The first step towards solving your problem is to have that dialog between a guy that knows the problem, and a guy that knows how to architect solutions.

I’ll need you to talk, and I’ll need you to listen.

I promise I’ll do the same. Listen carefully, talk concisely.

Yes, it takes time. Quality needs time.

Do you have time?


A designer.