John Maeda is a MIT scientist and media theory expert. He’s been writing about “simplicity” as a rule.
Yet, as he explains in the following post, simplicity is not desirable in all contexts. To say “400.000 people died in Darfur” will not provoke much reaction. He investigates how to give this information more of the “substance” it diserves: Maeda’s SIMPLICITY: Darfur