Europe has its currency, and soon, it will have it’s own extension: .eu , available for all companies, associations and individuals based in Europe. You can already pre-register your but PLEASE Note that pre-registration is NOT a guarantee that you wil obtain it. The principle is “first come first served”, so i would assume that famous and frequently used brands should pre-register. For example, take hermes and take in Spain, two complete different brands, imagine the competition…. Official source of information for .eu domains can be found on the EURid – Home Page.