Posts Categorized: How-to

Copywriting basics, by Georges Orwell

Posted by & filed under How-to, Journal.

George Orwell’s six elementary rules (“Politics and the English Language”, 1946): Never use a Metaphor, simile or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut out a word, always cut it out. Never use… Read more »

 

the spirit.

The fundamental failure of most graphic, product, architectural, and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good. Richard Saul Wurman