Posts Categorized: internet marketing

Analytics showcase –

Posted by & filed under internet marketing, Journal, SEO.

Warning: this is a shamelessly bragging post about website optimisation. But it’s also a good insight into how to actually analyse your traffic statistics, based on bounce rate, average time on site, and returning visitors. After about one year after launching LAb[au]’s website redesign, here is an excerpt from Google Analytics: 0,91% bounce rate The… Read more »

SPF record how-to, or why people do not receive the newsletter

Posted by & filed under Development, internet marketing.

At LAb[au], we run our own house-made mailinglist software, which we use to regularly update our 4K users about next performances and events with a graphically appetizing newsletter. The tool is in constant improvement since five years and I recently added a way to track opened-email statistics through a simple technique : an img tag… Read more »

Online Casino

Posted by & filed under internet marketing.

Let’s face it, most people play free poker online because they are either trying to improve their skills to play poker for money. Whatever you motivation for playing free poker is, while you are there you might as well take full advantage of it. The best way to spend your time while you play poker… Read more »

Me.dium : browsing street

Posted by & filed under Interfaces, internet marketing.

One of the vital challenges of internet and the most complex issue of electronic medium is to formalize or create the notion of presence, of “being there”. Check out this firefox extension: Me.dium (description by Katherine Yee) Me.dium is a plug-in for the Firefox Browser that enables “social browsing”. It occupies a space on… Read more »

The ultimate RSS reader, free and usable:

Posted by & filed under Design, Interfaces, internet marketing.

I think i’ve found the ultimate rss feader. Lightweight, tiny, yet highly configurable, visually pleasing, and giving direct access to information. Great usability especially, as it does a good job in helping you digest the great floods of information in a very short time. And it’s completely free too. Here is how it looks… Read more »

Usability of newsletters and news feeds

Posted by & filed under internet marketing.

Interesting usability study on Email newsletters. “In Jakob Nielsen’s opinion e-mail newsletters are still the best way to maintain customer relationships.” Read it all here: GUUUI – Usability of newsletters and news feeds

Sending flash emails

Posted by & filed under Development, internet marketing.

A customer of mine asked to send flash animations in emails. I told him it’s not the wisest thing to do, because no one can guarantee that your users will actually see it. Why’s that ? Email clients Well in this global market you just can’t expect everyone to wear the same clothes, now, can… Read more »


the spirit.

The fundamental failure of most graphic, product, architectural, and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good. Richard Saul Wurman