George Orwell’s six elementary rules (“Politics and the English Language”, 1946): Never use a Metaphor, simile or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut out a word, always cut it out. Never use... Read more »
The voice of a website is the mental construct that expresses a story laid on - and across - screens. It better be good. This is an essay about a design process that helps web designers control that voice.